Comfort. It’s a beautiful thing right?

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and there isn’t much that brings comfort to a small business owner quite like posting on Instagram and watching the likes flow in.

It’s that time of each day that makes you feel like you’ve really done something to move your business forward…But does it really have the desired effect?

The short answer is, probably not.

Of course, marketing on social media in general, can be beneficial for business; but we’re lulled into a false sense of security that we can just tick that box each day and the magic will happen.

I’m writing this article because I’ve just got…


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I’m a sustainability consultant, and the word ‘sustainability’ frustrates me on a daily basis. It’s such an ambiguous word, that covers a whole array of definitions. You may have arrived here wanting tips on becoming more environmentally friendly with your brand, or you may have been hoping for advice on ensuring the financial viability of your company. Sustainability covers all of it, so stick around; you might enjoy the read.

It’s abundantly clear to most of us that the business world is moving pretty rapidly into an era that places more focus on ethics, transparency, and impact on the world…


How do we really change human behaviour to pull the planet back from the brink?

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The title I used for this article is a paraphrased quote by Dr. Elizabeth Sawin. Taken from her Ted Talk in 2019 and before I begin, I urge you to brew a cup of coffee and to go and watch it. It’s fascinating.

The Power of Multisolving for People and Climate | Elizabeth Sawin | TEDxSunValley — YouTube

The crux of her talk was discussing the way we think about climate change, including all of her years of work and research. Ultimately, Dr. …


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During the first lockdown of last year, I began working on a project (scared to call it a ‘start-up’). I had a lot of time on my hands, living by myself with very little contact for three months. Seems insane thinking about it now! I’d wake up in the morning, enjoy a coffee and read articles about start-ups; then I’d sit on my laptop all day and do further research and planning for my own. Often I’d still be there at 11pm working away.

It was put on the back burner when two months in, I was quoted £3500 for…


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We always give priority to outward attributes. You know the ones; kindness, empathy, being helpful, supportive. Essentially, how we treat others, but we never talk about inward attributes. How we treat ourselves. For me, the most important of those is ‘Self-Patience’. I don’t think I’ve ever heard a person say that word, I mean it sounds so unusual to say, I have suspicions it’s not a word….But let’s continue on the premise that it’s one of the most widely used and adored words there is.

‘Self-Patience’ is everything. It’s the inner conversation you have with yourself every day. You live…


The pros and cons of viral environmental documentaries

Last week, Seaspiracy hit the Netflix shelves and it’s caused a fair amount of outrage and rash changes in eating habits ever since. One thing that emotionally charged documentaries like Cowspiracy and Seaspiracy do well is they have impact. However, is that short-term impact? Only for people to snap back to old habits as soon as their guilt has faded; or are these eye-opening films creating long-lasting change?

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For those of you who may not be aware of it, Seaspiracy is the latest documentary film raising awareness of how poor a state our planet is in at the moment. It…


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We’ve been brought up hearing of these generational entrepreneurs; Elon Musk, Bill Gates, Steve Jobs, Mark Zuckerberg, Jeff Bezos. How are they all portrayed? As enigmas, like they’re almost aliens. They’re made out to be completely detached from us ‘mortals’.

Now, I’m incredibly sceptical of this. I’m an entrepreneur myself, and yes I suppose there is a side of me that sees myself as different to others. But not in a way that I don’t feel like I belong. I mainly have a profound sense of self confidence and belief that I’ll get there in the end; combined with meaningful…


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So the theory is, that before 2030, we need to create systems and business models to actually produce no waste and zero emissions. Pipe dream? We don’t really have much of a choice. I mean, preferably businesses will actually act as carbon sinks and remove carbon from the atmosphere but now I’m just sounding silly.

Okay, so let’s break down how this can be made possible across the ‘Triple-Bottom Line’. Environmental / Economic / Social.

Environmental

Transitioning to a circular economy will require businesses to transform their current linear (Cradle-to-Grave) models to a system with the values of a circular model…


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In recent years, the discussion surrounding the concept of a ‘Circular Economy’ has heated up a bit, and there appears to be a consensus that it could represent a solution to the environmental degradation attributed to the current ‘Linear Economy.’

The past century has been rich in medical, industrial, and technological advancements. This, together with an increase in global movement and trade, has resulted in rapid economic growth, no doubt improving human welfare. However, this has come with a significant and continual increase in the use of finite resources (Kok et al., 2013). …


Good strategy involves not just prioritisation, but making a decision to really focus on certain issues

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I’d say the largest issue with businesses/brands becoming sustainable is the urge to cast a wide net. In fact, that’s an understatement, most are trying to cast a net over the entirety of Planet Earth.

Unfortunately, you’re not currently Jeff Bezos or Elon Musk (Unless either of you are reading this, in which case….Hi!). It’s highly unlikely you have their kind of resources to tackle world problems.

We’re always told in business that you can’t make every single person a customer; you’ve got to…

Jamie McIlhatton

Sustainability Consultant and Owner of @sundastudio // Specialty Coffee Shop owner @wyldecoffee // Just trying to take my own advice...

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